In order to best understand today’s very random letter, think about a cheesy teen store that sold cheap prom dresses in the 90’s. Got one in mind? Okay, THAT’s who I’m writing to today…. ready…. set…READ:
Dear The Rave/The Deb/Mandee/Claire’s Jewelry and all The 90’s versions of Forever 21 and H&M,
I’ve missed you. When I was 13 and thought it was cool to wear over-sized men’s Adidas t-shirts, you were always there for me. And when I was given a $50 budget maximum for my dress to the winter semi-formal of December 1998, you were the perfect place to find a sparkley, pink, thick strapped evening gown that would satisfy my dad’s requirement of modesty AND still leave me with $4.99 to stop on over at After Thought’s for a crazy blinged out necklace/ring/bracelet combo that would lose a gem 5 minutes after I walked into the jr. high gym.
The reason I’m writing is because I saw your recent ad campaign with Nikki Reed. Beautiful choice, going with a Twilight star. Verizon is doing it. Anti-smoking campaigns are doing it. Hot Topic did it and now you are using Twilight to further your marketing goals and sell your formal dresses so glitzy that Miley Cyrus even passed up carrying the line for Wal-mart.
I look forward to being able to participate in “one stop shopping” when I stop in some night after work to pick up a babydoll dress to pair with an over-sized blazer and chunky platform, square-toed shoes and ALSO pick up the latest Twilight merchandise. Will you have a ying yang necklace with Bella & Jacob’s pictures on the back?
Great thinking putting Nikki in that dress. I’m not sure exactly the vibe I get but I know it’s somewhere between having a margarita made in your mouth at Senor Frogs in Cancun and losing your virginity in the back of Tommy Crestler’s ’93 camero on the night of senior prom. Good job with the styling! Are the shoes from Charlotte Russe’s 2 pair for $15 line? I love a good deal on a pair of shoes you can wear for and entire 4 hours before the heel snaps off.
In a world where Twilight stars like Ashley Greene are featured in ad campaigns for SOBE in Sports Illustrated, and Anna Kendrick is nominated for an Oscar and smiling on the pages of every major magazine on the shelves along with Kristen Stewart who is getting a solo Vogue cover, it’s nice to see Nikki Reed keeping it real in clothing us ‘little people’ could have afforded in 1997 can afford after getting a make over at the Clinique counter right before scrunching her hair with a little “LA Looks” mousse. If someone like Nikki can go from a (rumored) hook up with Rob Pattinson to doing ads for what I can only assume are discontinued stores from the 1990s, then there’s hope for all of us to go from our little unimportant lives to a future (rumored) hook up with Rob Pattinson.
Filed under: LTT, Nikki Reed, Twilight | Tagged: After Thought's jewelry, Anna Kendrick, Ashley Greene, Cancun, Claire's Jewelry, forever 21, H&M, Kristen Stewart, Mandee, miley cyrus, nikki reed, rob pattinson, Senor Frogs, The 90s, The Deb Shops, The Rave, Twilight |